StandiForth

Impressions: The number of times ads on your website have been viewed in that program. Unique impressions: Number of responses to page requests from a visitor’s browser within a predefined time period (most Advertisers do not track this event). Clicks: Number of times ads on your website were clicked on in that program. CTR (Click Through Rate): Clicks divided by Impressions times 100. Unique visitors (UV): One click per visitor per predefined time period, for example; if the sameuser clicks on an ad 10 times in one hour that will register 10 clicks but only one unique UV. UVR (Unique Visitor Rate): UV divided by Impressions times 100. Leads: The number of leads generated from the website in that program. Leads are generally completed actions without a sale, for example an application. LR (Lead Rate): Leads divided by Impressions times 100. Sales: The number of Sales generated from your website in that program. GBP (or other currency): Generated commission. CR (Conversion Rate): Sales ...

One guy just joined AdSense, he got one page impression, and one click through, and that $.62 earnings. (I may suspect that he clicked his own ads! *_*) He asked what's eCPM, because that's a very big number, $618.18, why it's so much difference between earning and eCMP? Page eCPM is average cost of one thousand page impressions, your earning divided by page impressions multiplied by 1000, I we have earning 0.62, so page eCPM is 618.80. that's right.(0.62/1)*1000 =620 ~=618.80