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Adsense performance on weekends

Somebody says that on weekends the quality of ads is rather low as the big spenders stop their campaign and the CTR drops significantly.

But others say that a definite increase in their Click Through Rate (CTR) on weekends for their Adsense performance. Most weekends their CTR can pick up to the point where their overall earnings are often as good as their weekday totals despite having significantly less traffic to their sites.

Is possible that people surfing the web on weekends are just more relaxed and willing to take their time more and follow the links/ads that you have on the site?

Although its reasonable that the CTR may depend on the kind of website and overall traffic. And it depends on the content/market/niche of the site. For example, Techie and Geeky kinds get less weekend traffic.

But is it real that big advertisers stop campaign during weekends? I have never noticed that there is an option for me to stop campaign during weekends?

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