How to monetize RSS traffic?

Content is shifting away from publishers' websites and is increasingly consumed in RSS readers, personal start pages, and widgets. I read many complaints that RSS feed "hurts" the traffic of a blog/website, and revenue generated from the blog traffic significantly decreased.

Today, I came across a pioneering RSS advertising network, Pheedo's state-of-the-art RSS ad server allows publishers to generate revenue from their content, wherever it is consumed.

Find out more about Pheedo, here.

Comments

OneGate said…

I think that RSS feeds have the potential to increase traffic. Example: look at what we're doing here. We publish headlines and sometimes the first sentence or two of the article to encourage readers to go to the website and finish reading the article. We're trying to send readers their way, not try to take readers away from them.

7 July 2008 at 12:23

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