StandiForth

DART for Publishers. To access DART for Publishers (DFP), you'll need to update your sign-in to a Google Account now. This will let you access all your DoubleClick and Google products with a single sign-on. Google Ad Manager . Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory. Atlas. Provide digital media technologies for advertisers, agencies and publishers. platforms. OpenX. Openx helps publishers maximize the price of their ad inventory and helps advertisers gain access to highly targeted, premium inventory. Yieldbuild , Yieldbuild continually optimize and manage your contextual ad process.

Local currency reports has been available for U.K. publishers for a while, it is currently optional, shall I click that button and update to pound sterling, or keep waiting until it become required in the future? There are some changes of the terms and conditions, one of these is: "The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited." The payment threshold will change to pound sterling, it says in the TOS that "payment due to You is greater than £60, payments to You shall be sent by Google within approximately thirty (30) days after the end of each calendar month", About the VAT, it says: You shall pay all applicable taxes or charges imposed by any government entity in connection with Your participation in the Programme. Google will not issue any VAT refunds to You. In this post , Inside Adsense Team says: "While you may receive your payments in your local currency, all payments are being made by Google Ireland, a c...

Jack Herrick is the founder of wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. wikiHow is a wiki, which means that any visitor to the site can create or edit wikiHow articles. wikiHow is currently ranked as the 100th most popular site on the web by Quantcast, and receives over 16 million unique visitors each month. Jack shared three of his favorite tips to attract visitors. Tip #1: Produce great content The first tip is obvious, but it's also the most important. The articles on wikiHow vary widely in quality. We have some of the highest quality how-tos on the net, for example How to Hard Boil an Egg, and we also have some fairly ugly, unfinished drafts we call stubs. Interestingly, the high-quality articles don't get just a little more traffic than the mediocre articles, they get hundreds of times more. When you can produce the single best page on the Internet on any given topic, people will find it and share it with the...

Tips from Ricardo Prada, a user experience researcher at Google: Tip #1: Design for the tasks that visitors complete on your site. Think about tasks on your website first and layouts second. It's tempting to want a flashy design that exercises your CSS skills, but remember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos. Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient. Tip #2: Use ads as potential exit paths, not interruptions. Ads should complement your site, not distract from it. The most natural place for a user to evaluate an advertisement is after they've completed their goals on your site. Instead of interrupting your user's main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks. Tip #3: SEO - only if it make...

Google Chrome has a cool feature that you can drag out tabs to create new window. Suppose you have two tabs opened in your Chrome browser and you want to move out one tab to a new window, just drag the tab out of the main window, and you get a new chrome window with the same page opened. Google chrome tabs are separate windows process and as a result if one tab crashes, it won't affect other tabs! But my mouse is pretty sensitive or my fingers are too clumsy, so when I click on one of my tabs it accidentally drags the tab out, I am NOT happy with it, and wonder if there is a way to restore the newly-generated window back to a tab window. You can drag out a tab to create a window, but as far as I know this process is IRREVERSIBLE, I haven't found a way to "drag" a Chrome window back to a tab. And I wish there is a way to LOCK tabs so I can't drag out a tab to a new window accidentally.

I found this tutorial about how to create a three column template in Blogger layouts, using the Minima template as a starting point. You have to be careful if you use using Blogger's new "Layout" version.. This tutorial uses "left" and "right" as parameter, but blogger has changed these respectively to two variable $startside and $endside instead, so when you edit template html, you have to change accordingly. #left-sidebar-wrapper { width: 220px; float: $startSide; word-wrap: break-word; /* fix for long text breaking sidebar float in IE */ overflow: hidden; /* fix for long non-text content breaking IE sidebar float */ #main-wrapper { width: 410px; float: $startSide; margin-$startSide: 20px; word-wrap: break-word; /* fix for long text breaking sidebar float in IE */ overflow: hidden; /* fix for long non-text content breaking IE sidebar float */ }

Impressions: The number of times ads on your website have been viewed in that program. Unique impressions: Number of responses to page requests from a visitor’s browser within a predefined time period (most Advertisers do not track this event). Clicks: Number of times ads on your website were clicked on in that program. CTR (Click Through Rate): Clicks divided by Impressions times 100. Unique visitors (UV): One click per visitor per predefined time period, for example; if the sameuser clicks on an ad 10 times in one hour that will register 10 clicks but only one unique UV. UVR (Unique Visitor Rate): UV divided by Impressions times 100. Leads: The number of leads generated from the website in that program. Leads are generally completed actions without a sale, for example an application. LR (Lead Rate): Leads divided by Impressions times 100. Sales: The number of Sales generated from your website in that program. GBP (or other currency): Generated commission. CR (Conversion Rate): Sales ...