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  • Impressions: The number of times ads on your website have been viewed in that program.
  • Unique impressions: Number of responses to page requests from a visitor’s browser within a predefined time period (most Advertisers do not track this event).
  • Clicks:
    • Number of times ads on your website were clicked on in that program.
    • CTR (Click Through Rate): Clicks divided by Impressions times 100.
  • Unique visitors (UV):
    • One click per visitor per predefined time period, for example; if the sameuser clicks on an ad 10 times in one hour that will register 10 clicks but only one unique UV.
    • UVR (Unique Visitor Rate): UV divided by Impressions times 100.
  • Leads:
    • The number of leads generated from the website in that program. Leads are generally completed actions without a sale, for example an application.
    • LR (Lead Rate): Leads divided by Impressions times 100.
  • Sales:
    • The number of Sales generated from your website in that program.
    • GBP (or other currency): Generated commission.
    • CR (Conversion Rate): Sales divided by Clicks.
    • Order value: The total basket value of goods purchased via the website.
  • Digital wallet: Deposits and Withdrawals. Manual transactions that have been paid or removed by advertising agency or the Advertiser.
  • Commission: The total commission earned from your website.


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